Monthly Archives: July 2018

Branding Your Home Business Online

Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you … Continue reading

Posted in Uncategorized | Comments Off

Price Premium Profitability Through Ingredient Branding

What are Ingredient Brands?This is the first of a series of articles on ingredient branding. In this first article we introduce the concept of ingredient branding and a model for the understanding the utility of their brand equities for building … Continue reading

Posted in Uncategorized | Comments Off

Brand Creation and Criteria for Development

1.0 What is a brand? Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises … Continue reading

Posted in Uncategorized | Comments Off